France Bordeaux
Supply & Distribution

Yooji, organic dishes without additives for babies

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Yooji

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Context

Yooji offers frozen meals in baby portions. Their recipes are prepared with organic ingredients or from sustainable fishing, gluten-free and without additives (except fruit purees which contain citric acid and ascorbic acid, two antioxidants recognized as harmless).  Thanks to gentle cooking and rapid freezing, the nutritional qualities are preserved.

Project

Implementation

Yooji was created by Frédéric, Philippe and Marc. The idea is to offer healthy meal-size portions for babies, by gentle cooking and then quick freezing of the recipes to preserve the quality and texture of the food. This manufacturing process, unique in child nutrition, also helps to preserve the nutritional qualities of the ingredients over time.

To guarantee impeccable quality, 100% of the fruit, vegetables, meats and sticks come from organic farming and fish from sustainable fishing.

The products are made in their factory in Agen (47), and the recipes developed with early infance professionals.

Means

Several labels guarantee the quality of Yooji products, alongside the labels AB (the French Organic Farming label), French poultry (label fr), Viande de France (label fr) and:

  • PME + (For a more committed world): “This label recognizes that we are committed to a responsible and civic approach around local employment, the environment, respect for people and solidarity. For example, we regularly train in the Professional Qualification Certificate for production operators in our workshop located in Agen.
  • Sustainable fishing MSC: The MSC (Marine Stewardship Council) is an independent organization which aims to find solutions to the problem of overfishing. The MSC label is an environmental certification attesting that the fishery that caught the fish is part of a principle of sustainability and respect for the environment. Certification is based on the Food and Agriculture Organization (FAO) Code of Conduct for Responsible Fisheries and complies with FAO guidelines for eco-labeling of fish.
  • Destinated to feed the very young: “Our products have been the subject of great attention to respect the nutritional needs and the fragility of a child from 0 to 3 years old. Even for the information we give you on nutrition, we are committed to following a course of action. This is why we display the AFNOR logo "Intended for small children" on all our packaging. "

Results

Today, Yooji is a partnership with independent early infance professionals (pediatricians, psychomotor therapists, nutritionists ...) and in-house experts (quality manager, dietitian-nutritionist, sector manager, product marketing, ...).

The Little Extra

The Yooji company supports :

  • Enercoop: the electricity used is 100% from renewable sources and 100% cooperative. Yooji supports a production mode with the least impact on the future of the planet. In addition, their freezing system has been changed to a less energy-intensive method of producing cold.
  • Théo's Milky Voice Association: this association aims to support and accompany families of children with laryngomalacia, tracheomalacia or bronchomalacia. Their donation financed the installation of 6 play wall panels in the waiting rooms of the ENT department of the Woman-Mother-Child Hospital in Lyon.

Written by Claire Caillaud, LFC volunteer - May 2019. 

Last modification : 07 Apr 2020.

Yooji

51 Quai Lawton 33300 Bordeaux

Yooji offers delicious meals in frozen baby portions. Meals in frozen portions for babies. Recipes prepared with organic ingredients or from sustainable fishing, without additives, gluten-free.

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